Océ at Pressofoon

Pressofoon has traditionally been a ‘‘sales-driven’’ company, explains CEO Marc Zagwijn. ‘‘We sell our advertisers measurable leads. In the past we did that through our own special interest magazines, but now we are using digital media as well.’’ Thanks to the flexible solutions of Océ, Pressofoon of Heemskerk in the Netherlands has been able to add Custom-Made Publishing to its portfolio. ‘‘The consumer will be able to order their own customized printed magazine via the internet.’’

Hämta