Job Appropriate Color (JAC)

Applications 

Advertising and glossy magazines are all full of color. Yet when it comes to statements and invoices, we're faced with drab monochrome, where nothing stands out. A splash of color here and there grabs our attention and focuses our mind on the purpose of the document. Whether you live in Patagonia, Pretoria or even up in the Polar regions, color has an impact on what you read and how you respond to information. So if you want your invoices, statements or other transactional documents that drive your business to increase that business, browse these samples of the use of customised color with Océ CustomTone. And be inspired!

Job Appropriate Color

Full color has many advantages for high quality mailshots and brochures. For transaction documents such as letters or invoices, however, you are likely to achieve the best return on investment by shrewd use of highlight color. Less is more: a surfeit of full-color effects can often distract readers from the main message.

 
That is why Océ embraces a philosophy called Job Appropriate Color. Meaning: we deliver the right level of color, with the right cost and the right speed for a given job.